CSM to manage global PR and Communications
Brabham Automotive, the Australian high-performance car manufacturer, has partnered with CSM Sport & Entertainment (CSM) to manage its global PR and Communications for its pioneering BT62 supercar.
CSM will be responsible for all proactive and reactive PR outreach, with a focus on generating interest and awareness around Brabham Automotive’s unique story, in key automotive, motorsport and lifestyle media. In addition, they will support Brabham Automotive on their event and partnership management programmes.
Dan Marks, Commercial Director, Brabham Automotive said
: “As we continue to grow our global footprint it’s essential that we have the right kind of expertise in place to help us maximise success. CSM is one of the leading sports marketing agencies in the world and has unrivalled relationships and expertise within the world of motorsport and automotive. However, it is the agency’s ability to craft and tell a story for a brand that really drew us to them.
“We’re very excited by what the immediate future holds as we expand as a company and share our journey with key stakeholders.”
Chris Long, MD of CSM’s Motorsport division commented
: “Brabham is an iconic marque within the world of motorsport and Brabham Automotive is harnessing that heritage to enter into a new chapter of high-performance car manufacturing. It has a rich heritage and the potential to enjoy an even richer future.
“We’re looking forward to bringing to bear CSM’s expertise in crafting stories that work for the media with a narrative that delivers for Brabham Automotive.”