CSM Sport & Entertainment boosts experiential expertise with acquisition of Curb Media
CSM, a global leader in sport and entertainment, has announced today a significant expansion of its experiential capabilities and services with the acquisition of Curb Media, the award-winning brand experience, technology and innovations agency.
The acquisition, through CSM’s brand and live experience business, ICON, reflects CSM’s belief in the intrinsic and increasing role that technology and innovation plays in sport and entertainment.
Curb creates and activates ground-breaking experiences for some of the world’s biggest brands across multiple industries integrating experiential, arts, science and technology. Representing some of the most dynamic and cutting edge thinking in the industry, Curb's products include Meshh hyperlocal media and Rewind, a mobile on-demand instant replay system for fans that doesn't require data or the internet.
“Curb is a powerful addition to ICON and the wider CSM organisation”, said Alastair Bewick, ICON CEO. “They are a potent creative force, enhancing our ability to embed innovative technology in the live experience for brands, federations and fans.”
Anthony Ganjou, Curb Media CEO/Founder, commented: “We are absolutely delighted to join CSM. We are united by a passion for producing iconic and extraordinary brand experiences. This acquisition will allow the Curb brand and the technology we have built to rapidly scale internationally, bringing world class innovation to all of CSM's clients."