Our North American Production team eye-catching live show at the Daytona International Spedway circuit
Monster Energy AMA Supercross is one of the nation’s fastest growing spectator sports. From January to May, the off-road motorcycle racing series competes in a variety of venues throughout the country including Major League Baseball and football stadiums not to mention at Daytona International Speedway.
For the March 11 DAYTONA Supercross by Honda, our North American Production team provided its live show expertise to produce opening ceremonies, manage run of show, screen programs, DJ performance and victory lane.
With advance planning, we created multiple custom audio tracks that were used for the show open, rider introductions and more. Working closely with its partners, the pyro and lighting were designed to be synchronized with the audio package. New for 2017 Daytona International Speedway tasked us with including a DJ performance to enhance the live event and raise the energy level between heat races and track maintenance. A challenge that we exceeded the expectations of its clients.
To kick off the event, a custom 90-second audio track and pyro show opened the event. The top-10 Supercross riders and one rider making his 450th debut (Jeremy Martin- who finished second) were introduced one by one by riding their bikes up the back of our custom stage. While in cue to be introduced to the crowd, a 30-second custom-created video played along with coordinated audio and the announcer gave the rider an introduction fit for a champion. The door opened and out rolled the rider on his bike. Simultaneously, flame boxes were signaled on stage and pyro ignited in the field to welcome the rider. The rider then departed down a ramp and into the field.
Each year during rider introductions, DAYTONA salutes Ricky Carmichael, who is known as the GOAT (the greatest of all time). The three-time X Games gold medalist has earned 15 championships and 150 career professional wins which only scratches the surface of his success. During opening ceremonies, a customized introduction package designed in house by CSM welcomed Carmichael on stage.
After each heat race while the broadcast partner interviewed the winner, we provided lighting and a camera for the in-house screen program. Additionally, pyro was integrated at the finish line for the 250 main and 450 main. To start the 450 main, a pyro shot for the gate drop was incorporated. A custom lighting package was provided for the 450-main finale as well.
In addition, we also managed the Screen program for the DAYTONA Supercross by Honda. With in-house expertise, we prepared a detailed run of show for the screen program that corresponded with the on-track competition, breaks in racing and with the track-provided video spots. DJ Ich from Tampa got the crowd going during the track maintenance periods and after each heat.
“You’ve been a tremendous addition to this event and we are grateful to have you!!” said Julie Giese, Daytona International Speedway. “Thank you so much for working unbelievably hard to grow the event. It’s noticed and appreciated!”
A total of 12 of our team members successfully completed its 11th year of producing a live show for the competitive and highly-entertaining Monster Energy AMA Supercross event at Daytona International Speedway.