Demystifying Esports


Everything your business needs to know

Come and join us and three fascinating speakers for an exclusive evening on ‘demystifying esports’, to find out everything you need to know about this hot topic.

Hosted by Paul "Redeye" Chaloner, world renowned esports commentator, a panel of industry leaders will discuss the commercial opportunities for your business and brand, how to engage with fans in an authentic manner and provide guidance on how to succeed in this emerging sector.

When:                  Wednesday 16th May
Time:                    6.30pm drinks reception, 7pm panel discussion
Where:                 CSM Arena, 62 Buckingham Gate London 

To confirm your place, please reply to

Our panellists include:

Pontus Eskilsson, Senior Partnerships Manager, EMEA at Twitch
Working with broadcasting partners from individuals to developers, publishers, and organisations. Pontus's expertise lies in Esports and Digital / Creative Advertising. Before joining Twitch, he was the Director for the biggest esports and gaming site in the Nordics, Fragbite, where he developed esports activations for brands like McDonald's, Com Hem, and Pokerstars
James Dean - Managing Director, Turtle Entertainment UK/ESL UK
ESL are one of the world's leading tournament organisers - they created and own IPs such as ESL One and Intel Extreme Masters (both global - both considered some of the biggest & best tournaments in the world) and in individual countries, the ESL Pro Series. James is the MD of their UK subsidiary.

James "Bakery" Baker - Manager of Development, Team Dignitas 
James is one of the UK's most successful professional gamers, leading his Heroes of the Storm team, Team Dignitas, to the final of two global championships, and being crowned European champions four times. James is the 8th highest earning player in the UK, by prize money.

Yvonne Hobden - Consumer Marketing Lead, HP UK
HP are spending very heavily in esports particularly advertising their Omen brand of gaming laptops, PCs, monitors & peripherals. They are a sponsor of Overwatch League, leading pro gaming team Immortals (USA), and in the UK last year sponsored the Gfinity Elite Series. Yvonne heads up HP's marketing in the UK.