Supporting British Tennis events across the summer of 2017
Our client Dove, the UK’s number 1 skincare anti-perspirant brand, has agreed a year-long brand partnership with The Lawn Tennis Association (LTA). As the Official Female anti-perspirant of British Tennis, Dove will keep fans feeling fresh at the tennis as it distributes over 60,000 samples of its new Go Fresh Pear & Aloe Vera deodorant to attendees, as well as providing product for top tennis players competing at British Tennis events.
As part of the partnership, the brand will be celebrating a special ‘Dove Ladies Day’ at the Aegon Open, Classic and International tournaments, where it will be offering fans free product samples and giveaways, as well as a chance to win Finals Day tickets when they share photos on social media. Dove will also be giving away a tennis holiday for four to Spain, in partnership with existing British Tennis Partner, La Manga Club.
Sarah Atkins, Senior Brand Manager Dove and Vaseline Deodorants, at Unilever UK said: “We are delighted to announce our support for British Tennis and are looking forward to an exciting summer of events. We’re proud to be providing our caring anti-perspirant products from the new Go Fresh Pear & Aloe range to female players and fans at the tennis, helping them feel fresh throughout the day.”
James Mercer, Commercial Director at LTA, said: “We are delighted to welcome Dove to the British Tennis family of partners. The brand will bring wonderful support to our efforts to continue to grow our major events. We look forward to approaching another exciting summer of tennis feeling fresh and ready to go.”
The new Dove Go Fresh Pear & Aloe Vera deodorant will be available in aerosol and roll on format and includes the brand’s ¼ moisturising cream, designed to care for underarm skin. This, teamed with a crisp, light and premium fragrance, will leave consumers feeling fresh and dry for up to 48 hours.
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