Eden Hazard takes on Felipe Massa in a Drills v Wheels challenge
Together with our client Sure, we pitted Chelsea’s Eden Hazard against Felipe Massa and one of the world’s fastest pit crews for the Drills v Wheels challenge ahead of last month's FA Cup Final and Formula One Monaco Grand Prix.
We saw an opportunity to combine two of Sure’s sporting properties in football, through its sponsorship of Chelsea Football Club, and Formula One and its sponsorship of the Williams Martini Racing Formula One Team.
As part of the brand’s #NeverMoreSure campaign, Hazard tried his hands at changing the tyres of a Formula One car, with the help of one of the fastest pit crews on the grid, while Massa swapped his racing boots for his shooting boots.
Find out who won the Drills v Wheels challenge here:
Although Antonio Conte’s side fell just short in their efforts to complete the double, losing 2-1 to Arsenal in the FA Cup Final at Wembley, the Belgium International Hazard was instrumental in delivering a memorable Premier League title in the Italian Manager’s debut season. On the streets of Monaco, the Brazilian Massa secured a top-10 finish having started 14th on the grid.
Sure is an official partner of Chelsea FC & Williams F1. Join the conversation @Sure #NeverMoreSure