From Oxford U.K. to Austin U.S.

Live Team deliver across the world

BRINGING THE OXFORD HALF TO LIFE

In early October, The Virgin Sport festivals of fitness saw the last runner cross the finish line in Oxford. We were in the historical university city to bring the race to life for the record number of participants, the spectators and Virgin Sport alike.
 
Our teams worked hard to make the course look spectacular and the impact was felt throughout the event, with engagement high. Lasting memories were created and we had brilliant feedback from the client and the participants. 
 
The Oxford Half was the third and final race in the series of three festivals of fitness held by Virgin Sport around London and the surrounding areas – Hackney and Westminster being the other two.
 
With it being a major success, next year’s events are sure to be even bigger.
 
 

Watch how the first festival of fitness was brought to life in Hackney.
 


WRAPPING UP THE 2017 F1 SERIES IN STYLE

As Mercedes wrapped up a remarkable fourth constructors’ championship and Lewis Hamilton placed one hand on the driver’s championship in Austin Texas, we completed our 7th and final Formula 1 activation of 2017.
 
For each Grand Prix at Barcelona, Austria, Silverstone, Hungary, Belgium, Italy and the USA, we created a brilliant festival-style environment that signalled a more fan-focused and nation-specific direction for F1.
 
The fans certainly appeared to enjoy the experience with a vibrancy at each race and many a selfie taken.