Norris and Piastri go head-to-head

It’s been a strong start to the F1 season on the grid, and we’ve been kept equally busy off it, helping deliver the ‘Just One Shot’ content series alongside new client, Jack Daniel’s.

Leveraging the brand’s partnership with the McLaren Formula 1 Team, ‘Just One Shot’ pits drivers Lando Norris and Oscar Piastri against one another, as they go head-to-head in a string of challenges to see who can handle the pressure to deliver a result.

In the first episode, they took a crack at making a mocktail, under the watchful eye of Jack Daniel’s brand ambassador, Cam Dawson, which you can view here. In the second, they headed to the crazy golf course, to see who could sink a putt on their first go. You can watch that clip below.

It’s been a privilege to play a role in bringing this together with Jack Daniel’s, and there is plenty more to come. Stay tuned to @mclaren for more episodes in the coming weeks.