Title partnership announced
SportPesa, the growing global technology and entertainment company, has been announced as the new title partner for Racing Point, with the team now known as SportPesa Racing Point F1 Team. We have been working with SportPesa across football and rugby partnerships for the last year and have now been selected as SportPesa’s F1 sponsorship agency.
The SportPesa team have been busy ensuring the new team name landed across media titles as well as creating content for social channels to promote the partnership, including this launch video.
We were also on the ground in Toronto managing media interviews with SportPesa stakeholders as well as supporting Racing Point.
The announcement, alongside a reveal of the team’s new car livery, was made during their pre-season launch event, held during the Canadian International Auto Show; the first ever Formula One team launch in Canada. The two team drivers, Sergio Perez and Lance Stroll, were present at the launch along with the Team Principal, Otmar Szafnauer, and Technical Director, Andrew Green.
The multi-year deal will commence with immediate effect, with the team referred to as SportPesa Racing Point F1 Team for the duration of the partnership. The Racing Point cars retain their pink colour, with the addition of blue SportPesa branding on the front and rear wings, and engine cover.
Otmar Szafnauer, Team Principal and CEO of SportPesa Racing Point F1 Team said: “SportPesa is a young, dynamic, growing company whose values align with our own vision to become a team capable of competing at the very front of the grid. We are excited to have such an ambitious partner on board to help us deliver our team mission and look forward to working with them to bring the sport of Formula One closer to fans around the world. The car looks stunning with the addition of blue to the already iconic pink livery, which gives us a strong identity as we begin this exciting new era.”
Adam Beighton, SportPesa, Company Director said: “We are absolutely delighted to become part of the extended Formula One family. This partnership is very important to us because it diversifies us into new territories and allows us to reach new audiences across the globe. Equally important is the platform it provides us which enables us to stay true to our mission; to build and develop grassroots and professional sport in the countries where we operate by bringing new opportunities to local communities.”