5 minutes with Jay Howard


Meet our President & CEO of CSM Production

Describe your career in 5 words

Blessed, Driven, Events, Sports, Entertainment 
You have worked in the Production industry in North America for thirty years now. What is the biggest change you have witnessed in the industry during that time, and how do you see it evolving in the future? 

For CSM Production, the thing that is most apparent to me is how our people and our culture have gone from strength to strength. We currently produce approximately 300 events a year and specialize in live shows, experiential activation, special events and corporate meetings. When first starting out, live shows was our primary service area.
In the last decade or so, the way a game is staged has become more important than ever. The fans at sporting events expect the experience to be entertaining, engaging, and educational. The integration of technology continues to offer new ways to reach these fans.
Most importantly, I have learned in 30 years of being in business that people should come first. If we focus on our people first, they will then deliver a quality product. It’s an ongoing cycle that all starts with great people.

Given your experience, you have worked on a range of high profile motorsports events. Which, would you say, is the most memorable event that you have worked on in your career?  

From 2005 to 2012, we created, promoted and produced the Sprint Pit Crew Challenge. It was the only indoor sanctioned NASCAR event and one of the proudest efforts of my career.
Since joining the CSM family how has your portfolio of clients grown and what new projects have you and the team been working on? 

Since our company’s inception, CSM Production has been focused on exceeding the expectations of our clients and event attendees.  A great event allows growth in three ways – produce that event again, produce another event for that client, and develop a new opportunity based on the initial event’s credibility.
In the last few years, our level of collaboration with CSM North America has definitely grown, and has given us a glimpse of the potential.  WWE WrestleMania Axxess, Diet Coke’s sampling tour and the Mazda experience are just a few examples of projects where CSM North America provided a turn key solution. I see so much potential for CSM when combining the North America team’s resources, experience, and reputation.

When not at work, what would we find you doing?

Either at Pinehurst or Blowing Rock (both in North Carolina) spending time with my family and playing golf.