First-class hospitality experience
The mighty Mercedes-AMG chalet made a visit to the Rolex 24 Hours of Daytona. The Riley Motorsports GT3 machine, in the throwback Wynn's livery, was on full display and was surrounded by a custom slot car track and model Mercedes-AMG cars.
Race attendees were able to race slot cars against each other, talk to Mercedes-AMG product specialists and enjoy a sneak preview of the 2019 GT63 S 4-door Coupe and 2019 G63, as well as the 2018 GT R. The chalet featured driver and team appearances. Fans also had the opportunity to sign up for one of eight 2019 Mercedes-AMG Driving Academy events, where customers can develop high-performance driving skills in a premier selection of AMGs.
We manage Mercedes-AMG’s IMSA sponsorship including on-site activations, VIP hospitality, and the Iron Schockl, an exciting driving course where fans have the opportunity to ride in a Mercedes-Benz G550 up and down at a 45-degree angle.
The Mercedes-AMG VIP hospitality program treated customers to a one-of-a-kind experience with exclusive access, VIP hot laps and private garage tours with former Mercedes-AMG drivers and brand ambassadors. Mercedes-AMG vehicles transported guests to-and-from the track each day, setting the stage for their first-class hospitality experience onsite at Daytona International Speedway.