Weekend of festivities thrills fans at exhibition game
The NBA All-Star game was in the backyard of our Charlotte office which brought an exciting weekend of events to the Queen City. We were right in the middle of the dozens of events occurring throughout the city, providing event support for the All-Star weekend festivities. From the arena to the surrounding area, our team provided audio, lighting, scenic elements, staging, and a fan experiential activation.
The work we were involved in included the NBA All-Star Players’ Lounge, TNT’s Inside the NBA at the Spectrum Center, the Jordan Brand Fashion Show, and the Spectrum Virtual Reality NBA All-Star Shootout at Epicentre.
The Spectrum Mobile Virtual Reality Shootout moved from its usual home inside the Spectrum Center to NBA Crossover at Epicentre, the NBA’s premiere fan destination during All-Star Weekend. Using Oculus Rift headsets, participants were virtually transported onto the court to participate in a three-point shootout, with 90 seconds on the clock to shoot their way to the top of the leaderboard. This project also included a custom build out to bring the Spectrum brand to life through 3D texture and color.