Retired rugby legend gets into the swing of the Sevens in mini ad series
In preparation for the hotly anticipated Cathay Pacific/HSBC Hong Kong Sevens that took place last weekend, our Talent teams in Europe collaborated to set-up an entertaining TV advert campaign featuring CSM client and retired French rugby star Sebastien Chabal, which promoted Marriott's sponsorship of the Sevens tournament.
The advertising campaign sees the former number 8 in a number of different guises; first as an innovative alarm clock, second as a local chef giving us a taste of Hong Kong cuisine, and finally as a massage therapist. To watch the first ad, click here
, to watch the second, click here
and for the third, click here
The mini content series also saw Sebastien embrace the spirit of the sevens by dressing up in a variety of costumes whilst singing along to classic hit 'Hey Baby' - a play on the unofficial fancy dress theme associated with the carnival of rugby in Hong Kong. Sebastien was chosen owing to his continued passion for the sport and his ability to inspire rugby fans across the world. The TVC campaign perfectly encapsulates what the Hong Kong Sevens is all about. To watch this short film, click here