Rewind instant replay technology launches at Formula E Paris EPrix
This weekend saw the launch of Rewind (www.rewind.com) at the inaugural Formula E Paris EPrix, a ground breaking industry first in sport. The technology allows fans attending live sporting events to stream instant replays on their mobiles within seconds of the action happening, all without using mobile data or internet bandwidth. Rewind was developed in partnership with CURB. Rewind enhances the spectator experience by providing additional insight and updates on general progress and key moments of the race. Replays can be viewed repeatedly allowing controversial and pivotal action to be seen and understood.
Deployed within the EMOTION club and trackside adjacent to the Hotel Des Invalides, Rewind’s technology delivered over 19,700 replays to a select sample of 350 users invited to test the platform. The system, which serves live TV content feeds into mobile streams accessible to fans watching live, delivered over 150 replays less than 20 seconds after the moment happened. The local stream can only be accessed by ticket holders at the venue. The system was also used to deliver the entire race programme digitally to race-goers mobiles in a matter of seconds.
Ali Russell, Formula E’s Director of Media and Strategic Partnerships says, “We are always looking at ways of improving the experience of our fans, and driving greater value for our partners. Rewind’s demonstration in Paris has successfully shown the value of this new product as well as proving the robustness of the technology. There are many opportunities on how to utilise this innovative platform. Formula E will now fully investigate how best to develop and implement this technology for future races”.
CURB CEO Anthony Ganjou explains: “We developed Rewind to provide an incredibly fast instant replay system for fans watching live sport, meaning you never miss a moment if you are there live. Our first deployment with Formula E and the engagement figures not only prove this is something that fans value but also shows we can now deliver a robust instant replay system for any live sporting experience.”
Alastair Bewick, CSM, commented: “Rewind is a fantastic new offering which not only revolutionises the experience of spectators and VIPs at sporting events, but provides the perfect base to gather data, promote sponsors’ brands, and generate revenue for federations and event organisers alike.”