Global brand announced as official betting partner
This month, SportPesa announced a new two-year partnership with the Football Association of Ireland (FAI) to become their official betting partner.
The SportPesa team were on the ground in Dublin for the announcement, which was made at a joint press conference at Aviva Stadium featuring Republic of Ireland manager Mick McCarthy and SportPesa’s Head of Marketing Shaun Simmonds.
Working closely with FAI team, we were able to generate significant coverage landing the announcement in key target Irish sport media titles. The FAI are the latest alongside the likes of Cork City, Everton, and Racing Point Formula One team to sign with SportPesa.
Speaking ahead of the launch, SportPesa Head of Marketing Shaun Simmonds said: “We are delighted to announce this ground-breaking partnership with the FAI. This is an incredibly exciting time for football in Ireland with the country set to host some key matches during next year’s European Championships.
“As with our other partnerships in sport - we are looking forward to playing a key role in the FAI’s ongoing CSR, programmes and initiatives.
“This follows on from our sponsorship deal with Cork City. The Cork City partnership was the first move we ever made in Ireland. The partnership is in its second season and was signed back in February 2018. We're the club's official betting partner, with the usual digital rights and some branding down at Turner's Cross.”
FAI Commercial Director Mark Russell said: “I am delighted to welcome SportPesa as a new and key commercial partner of the FAI ahead of the start of our EURO 2020 qualifying campaign."