Sports fans to get a more engaging experience as two industry experts join forces
CSM Live, the world’s leading branding and live event expert, has teamed up with Provision Events, an experiential activations agency, in a new partnership that will allow both parties to offer their clients a richer and more engaging fan experience.
Provision works across a number of sports, yet is renowned for its specialism in golf. Since 2004 Provision has provided fan zones and down town experiences for events such as the Ryder Cup, The Presidents Cup, The Olympics and has provided activations on the majority of European and PGA Tour events. CSM Live’s own experience in golf also covers such high-profile events as the Ryder Cup, The Open Championship, the DP World Tour Championship as well as numerous international events.
As part of the agreement, both parties will work together to identify opportunities for existing clients in the UK, the US and further afield. Provision will use CSM Live exclusively for all its production requirements, and in the US, CSM Live will represent Provision.
CSM Live CEO, Alastair Bewick, said: “It’s great for CSM Live to be able to offer the expertise of Provision when it comes to helping deliver a truly engaging fan experience for our clients.”
Provision Founder and Managing Partner, Nick Clemens, added: “We are extremely excited to be partnering with CSM Live, a company of such global reach and statue, and the opportunities it brings.”