First season as Title Sponsor ends with a bang
Vitality’s first season as Title Sponsor of the Vitality Blast culminated in Finals Day at Edgbaston. After a busy season introducing Vitality into the cricket world, our team provided a full programme to a record crowd.
Fans had the chance to recreate iconic diving catch shots from the Vitality Blast season on the 180 degree bullet time photo capture in the Fan Zone, while three lucky pairs of friends were selected from the crowd to race in the three legged Vitality 20-20 Dash on the hallowed Edgbaston turf for the chance to win an incredible Vitality partner rewards pack.
The Live team were also on hand to maximise all branding spaces available and with the addition of fan engaging merchandise, the stadium was awash with Vitality pink. As well as branding the whole stadium, the Live team produced the winners podium and the presentation stand for the perfect press shot of the winners. Plans are well underway for a bigger and better Vitality Blast in 2019!