The two day event brought aspiring rugby players and adidas ambassadors together at Surrey Sports Park.
adidas wanted to create opportunities to develop authentic on-going relationships with young rugby influencers aged between 15-18 in order to bring them closer to the brand and convert them into authentic brand advocates. By supplying Harlequins Community Coaches and world class talent, the attendees were able to gain a unique insight into the minds of some of the best athletes in the game.
We did it all! From event creation and delivery, to management of the eighteen ambassadors and rugby super stars. Experts were on hand to give the insiders personalised training, nutrition and conditioning guidance and unrivalled insight into the sport.
We produced 15 technical insight coaching films specific to the positions of the Insiders. We also delivered personalised highlights videos to ambassadors and attendees, achieving a social reach of 7.4 million. An additional 100K social interactions was generated by the engaging content produced for the brand, significantly growing its association with the sport.