The European Tour

Creating a striking look & feel for the BMW PGA Championships

The BMW PGA Championship takes pride of place as the first Rolex Series event of the 2018 season, providing added incentive for the players as they chase a lucrative prize fund of $7 million and extra Ryder Cup points.

Therefore, the eyes of the golfing world are directed to the beautiful course in Surrey, England, and we were on hand to ensure it looked spectacular. Over a 3 week build we brought to life the Flagship event for the European Tour, providing all the production and installation for the on and off course branding, signage and directionals. The striking white look & feel is synonymous with the prestigious BMW PGA Championships at Wentworth Golf Course.

We helped deliver a memorable event for both the players and spectators at the scenic Wentworth Golf Course. During the five days of the tournament, over 80,000 spectators visited Wentworth to see some of the world’s best golfers battle it out for the title. The tournament was broadcast live to millions and generated substantial traditional and social media coverage. In the end, Francesco Molinari took the title going around in -17.