Cathay Pacific / HSBC - Hong Kong Sevens

HSBC are title sponsor of the World Rugby Sevens Series as well as co-title sponsor of the Hong Kong Sevens. Each year, HSBC leverages this platform to engage key internal business areas and clients in Hong Kong. The challenge in 2017 was to increase this engagement by offering the business units new solutions in which they would clearly see business value in return.

We worked closely with each of HSBC’s business units to understand individual objectives. We also delivered several business ‘satellite’ events for the global bank to leverage the sponsorship to benefit their core business areas.

The focus across these events was to draw parallels between business and sport and enable each business area to interact with clients and customers in a relaxed and engaging environment.

The Impact

50% increase in the number of HSBC Business Satellite Events year on year

900+ customers engaged with HSBC Business Satellite Events during Hong Kong Sevens week