Growing SportPesa Globally


In 2018, SportPesa appointed us as their global marketing agency, and ever since we have played a significant role in helping to grow the brand globally utilising their multi-sport sponsorship portfolio which includes Everton FC, La Liga and SportPesa Racing Point F1.

As part of this growth, we have been responsible for creating and launching a new brand positioning globally, producing broadcast ATL assets in key markets, delivering a global content strategy across 6 key markets as well as implementing a data acquisition programme.

During the first year of the partnership we delivered over 70+ pieces of unique content (including two TVC’s, one of which you can watch below), generating 26.5M views, 100+M impressions and 3.8 engagements. On top of that, brand awareness for the Kenya market has reached an impressive 99%.