Lucozade Sport wanted to encourage the nation to move! Its aim was to get one million people moving more by 2020.
To achieve this, we worked with a range of influencers to run different experiences with a common theme of the hastag #madetomove.
Our influencers included Victoria Spence & Tally Rye, Bradley Simmonds, Emily Skye, Harry Kane and Anthony Joshua.
To date, the partnership has been a great success:
• 150k people have moved more so far and there has been a 37% increase in brand consideration
• 2500 participants joined in with fitness classes at gyms around the UK and live-streamed classes gained close to 1million views in 4 hours of broadcasting.
• The Flash Run with Anthony Joshua ran on Sky Sports
• Harry Kane hosted a free training session at Powerleague for which there were 500 entries via social media.
•Victoria Spence hosted employee engagement and B2B fitness classes, 400 people in suits took part!