Ted Baker, the high street fashion retailer, utilised the trendy east London location with high footfall to launch its latest collection ‘Colour by numbers’.
We worked through the night for a week to get the store ready for opening. The pop-up employs a clean, monochrome colour scheme, complete with translucent opalescent panels laid out in a graphic zigzag pattern. By using modern materials and shapes, it created a fresh, serene backdrop that fitted in perfectly with the Colour by Numbers collection.
As well as showcasing the new collection, the five-week pop-up hosted yoga every Wednesday with “light and colour therapy techniques”, and on Thursdays the space was open to walk-in nail appointments. There were also styling events held by fashion influencers.
Over its 6 week period, the pop-up shop had a passing footfall of over 1,000,000 people, generating great brand awareness for the new Colour by Numbers collection.
The pop-up generated a lot of interest with coverage across a number of leading publications including The Evening Standard, Retail Focus and Campaign. Take a tour of the pop-up installation by watching this video here.