Randox Health Grand National

The world's greatest steeplechase

Randox Health turned to us to help maximise brand exposure, both at the event and on TV, of its debut sponsorship of the Grand National at Aintree racecourse in the UK. We analysed previous and expected camera positions on the course, grandstands, parade ring and public concourse as well as key spectator routes to optimise our branding solution.

To differentiate the sponsor from a brand standpoint we came up with a number of innovative concepts including a finishing arch for all Randox-sponsored races and a 3D replica of Randox Health's trophy which provided spectators with a photo opportunitiy to share online including #FeelLikeAwinner.

With more than 125,000 spectators enjoying the festival of racing at Aintree and 600 million watching on TV it was a magnificent week of exposure generated by Randox Health's inaugural sponsorship of the world's greatest steeplechase.