Promotional activity impresses judges

Hoop fan or not, HBO Max’s hit show Winning Time: The Rise of the Lakers Dynasty, has thrilled audiences across America this year. Chronicling the personal and professional lives of the 1980 Los Angeles Lakers, the series dramatizes the growth of one of sport’s most revered and dominant dynasties, whilst also providing a window into a glorious decade during which the NBA went from national pastime to a global product.

And it could be winning time all over again, with the accolades extending beyond the screen. In the lead up to its launch, we worked alongside HBO Max to create two experiences promoting the show which have now been nominated in four separate awards categories.

The first – Winning Time Takes the Court – has been announced as a finalist in both the Corporate-Community Impact and Best Micro-Influencer categories at the prestigious Shorty Awards, as well as Best Use of Influencer Marketing at the Digiday Awards.

For this activation, we worked with the City of Inglewood, Los Angeles County, Project Blackboard and local artist, David Flores, to transform a local basketball court. The Roger’s Park basketball court was upgraded into a “Winning Time” masterpiece that will provide an inspiring space for the next generation of basketball fans and players in Inglewood to use for years to come. Watch a video of that coming together below and vote for us to win here.

The nominations did not stop there, with the All Star Weekend experience that we ran together with HBO Max also up for an award in the Best Experiential Campaign at the Digiday Awards.

To promote the premiere of the show, the All Star Weekend was an exclusive event attended by 200 influencers including athletes, sports personalities and hype beasts, helping generate some much-deserved buzz around the eagerly anticipated series.

We’re incredibly proud to have partnered with HBO Max on both projects and look forward to hearing the results in due course.