We have activated on behalf of both the team and its key partners to gather 1st party data and fan insights through mass data acquisition campaigns. Those activations have launched globally but with a focus on Alpine’s core markets as database growth areas.
Leveraging team talent and intellectual property, we’ve been able to offer fans a chance to win money-can’t-buy-experiences and products through prize draw mechanics.
Within that, we were responsible for developing and managing a fan communication plan consisting of newsletters, branded partner communications and CTA emails – driving traffic to various web domains.