London 2019 World Para Swimming Championship and Dubai 2019 World Para Athletics Championship sponsorships
Citi tasked us with bringing their Paralympic Partnerships to life in two key consumer markets, the United Kingdom and United Arab Emirates, negotiating Tier 1 sponsorships with the London 2019 World Para Swimming World Championships and 2019 World Para Athletics World Championships.
What we did
We served as the lead negotiator for both World Championships contracts. Working with the International Paralympic Committee (IPC) and local organizing committees, our team secured and ensured the successful delivery of a tailored mix of contractual assets; this included volunteering opportunities, medal presentations, on field branding, podium branding and hospitality for Citi.
We also coordinated personal appearances with Citi’s sponsored Para athletes from around the world traveling to the World Championships with Citi colleagues and clients.
We secured Tier 1 sponsorship agreements with both the London 2019 World Para Swimming World Championships and Dubai 2019 World Para Athletics World Championships.
Citi colleague engagement increased through town hall events with Citi’s sponsored talent and volunteering opportunities at the Championships – resulting in a powerful story from a Citi SVP about the experience in the IPC Annual Report.
Some key successes include:
- Negotiated contracts for two World Championships
- Successful delivery of all contractual obligations on time and within budget
- Increased colleague engagement
- Increased visibility for Citi’s Paralympic Partnerships internally and externally