A Data Driven Communications Strategy

Launched in 2020, the Vitality Running World Cup took mass participation events into a digital age, as the first global virtual running event where you run for your country and compete against the rest of the world.

Running World Cup

What We Did

With a commitment to encourage a healthy and active lifestyle, the Vitality Running World Cup gave everyone the opportunity to represent their country by registering via a smartphone or fitness device and contributing towards their country’s total mileage.

We worked on a data driven communications strategy to build Running World Cup’s database and gather insights on a running audience, while also helping in the commercialization of this global initiative.


Database built in 3 months




Opted in for regular comms