A Data Driven Communications Strategy
Launched in 2020, the Vitality Running World Cup took mass participation events into a digital age, as the first global virtual running event where you run for your country and compete against the rest of the world.
What We Did
With a commitment to encourage a healthy and active lifestyle, the Vitality Running World Cup gave everyone the opportunity to represent their country by registering via a smartphone or fitness device and contributing towards their country’s total mileage.
We worked on a data driven communications strategy to build Running World Cup’s database and gather insights on a running audience, while also helping in the commercialization of this global initiative.
Database built in 3 months
Opted in for regular comms