Brand consultancy

Verizon has been a long-time motorsports sponsor, first entering the space in 2009. As the brand has evolved so has its approach and objectives within the sport.

Verizon Driver Holds Trophy

What we did

As a long-time motorsports consultant, we use our subject matter expertise to assist in Verizon’s evaluation of new opportunities arising within the sport.

We are proud to work together with Verizon, who rely on our team to evaluate prospective global motorsport partnerships. Utilizing our extensive industry knowledge and relationships, we continue to develop the best recommendations for their team.

The results

In 2019 we helped Verizon exit its title partnership with INDYCAR and extend its relationship with Team Penske. The following year, we launched Verizon’s official partnership with NASCAR.

Fast forward to 2021 and Verizon has now evolved its Team Penske inventory to account for both its INDYCAR and NASCAR programs.

In the same year, we also negotiated and activated the title sponsorship of the Verizon 200 at the Brickyard, the inaugural NASCAR Cup Series road course race.