Partnership activation

Under our guidance, Verizon activates their sponsorship assets to create unique experiences for key business prospects and customers in markets across the globe. Activating in motorsports, NFL, NBA, entertainment and industry events, their tiered programme allows them to scale events by market and guest type. 

Verizon Drivers

What we did

From 2020 to 2021 we have had to navigate the transition of live events to the virtual space and back to live events. We have worked together with Verizon to create unique experiences that optimize contracted assets and allowed us to engage with top customers and prospects.   

Core areas of focus include guest site creation and invitation distribution, customer communications, event design, event logistics and the customer journey. This also included event logistics planning, hotel and transportation management, décor, gifting, and catering, to name a few.  

Verizon Driver

The results

  • Improved customer engagement from the first touchpoint to the last, creating engaging experiences by enhancing existing assets and developing new ideas for behind-the-scenes access for VVIP  
  • Targeted key decision makers and ensure quality attendees 
  • Incorporated 5G technology components into each event