US Club Soccer

Players First campaign

Encouraging the appropriate soccer environment



Youth soccer in America did not have a proper barometer for measuring success, which created an obsession with winning that impedes proper development. At its peak, Players First will be a brand that everyone – especially parents – can relate to as a way to distinguish clubs that are encouraging the appropriate soccer environment. This is done through adherence to the five pillars of Players First: Club Development, Coaching Development, Player Development, Parent Engagement & Education and Player Health & Safety.



Players First was launched Aug. 8-9, 2015 at Nike World Headquarters in front of a collection of influential youth soccer leaders and Players First partners. The platform is being implemented both digitally – through a robust presence at – and physically at events, such as LaLiga Formation Methodology courses, the annual NSCAA Convention and major US Club Soccer programming. In the future, we’ll continue to expand online through a searchable database of Players First-licensed clubs and through additional events, like Player Health & Safety summits.



  • The creation of has driven an increase in web traffic in YTD data, including 12 percent increase in page views, 12 percent increase in sessions and 27 percent increase in users.
  • Through four courses around the country, LaLiga Formation Methodology has educated about 600 coaches from 175 clubs/organizations.
  • The signing of LaLiga to a long-term technical partnership in itself is ground-breaking. This is the first time LaLiga has invested significant resources in American soccer.
  • Ten partners have joined the Players First portfolio to help deliver best-in-class resources.
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