Healthy 'fast food' restaurant aims to engage with active Londoners
We are delighted to announce that Chipotle Mexican Grill have come on board as an official partner of adidas City Runs
. Chipotle join Fitbit and Continental as official partners of London’s leading running series, which boasts four closed road races throughout the capital in 2018.
The partnership forms part of Chipotle’s strategy to position themselves as a healthy ‘fast food’ restaurant and engage with young, active and health-conscious Londoners. Through adidas City Runs’ communications channels, Chipotle will be able to communicate their offering to their core target market and drive footfall into their six London restaurants.
Speaking of the partnership, Jon Ridgeon, Executive Chairman of our Active team, said: “We are excited to be partnering with Chipotle who join Fitbit and Continental as an official partner of the adidas City Runs series. Their delicious, healthy and fully customisable menu will really resonate with our active and health-conscious audience and we look forward to working closely with them to drive footfall into their restaurants and help them achieve their wider business and brand objectives.”
James Dannatt, Marketing Manager, Chipotle in Europe, comments: “We are delighted to partner with adidas City Runs. We already have a great fitness fan-base who enjoy our food as part of their training regime and this partnership will help us to reach even more health-conscious Londoners looking to eat something filling, delicious and made with fresh, high-quality ingredients.”