Softball Athletes Unlimited

How we can help

We are a fully integrated agency, meeting our clients’ needs with the whole range of marketing services. From communications and content creation to experiential and events, we provide the solution.

Specialising in sport and entertainment, we bring partnerships to life for brands and rights holders, and create unforgettable experiences for our clients. We are committed to shaping our industry, using our expertise to deliver work that is meaningful, memorable and measurable.

The latest from Team CSM

Our latest webinar, ‘Formula 1: Building a sport for Gen Z and beyond’, focused on the intersection of F1 and culture, how that expanded and evolved the sport’s fan base, and why that piqued the interest of consumer-facing brands.

Hosted live on Zoom by Lawrence Barretto, F1 Correspondent & Presenter, the panel consisted of Lucy Owen – Associate Director, CSM, Gregory Hall – Chief Marketing Officer, MoneyGram International, and Pedro Cebrian – Head of Social Media & Content, Scuderia Ferrari.

Tour de France gets the Netflix treatment

“Tour de France: Unchained”, the new documentary series from the streaming giant Netflix, was released in France on June 8, in the middle of the Dauphiné and just before the start of the 2023 Tour de France.

If Drive to Survive has drastically refreshed Formula 1, are there lessons to heed? And what can we expect for the Tour de France and for cycling in general where the codes differ from the glamour of the F1 paddocks? Read our latest thought leadership piece from Fanny Margoux to find out!

Extraordinary Tales: Christian Horner

On the latest episode of our Extraordinary Tales podcast, Seb Coe is joined by Red Bull Racing’s Team Principal, Christian Horner, to discuss his extraordinary life at the heart of the world’s most popular motorsport series.

Tune in to hear Christian discuss how he turned Red Bull into serial winners, why the F1 schedule is at tipping point, what it’s really like to have the Netflix crews around and how he keeps both his drivers happy!

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