Fun Comes First

GoGo squeeZ wanted to create a breakthrough social good campaign in partnership with US Soccer, aimed at promoting its core brand values of healthy and active lifestyles and nutrition for children and families.

Fun Comes First

What we did

We were tapped to help GoGo squeeZ’s achieve its brand and social impact goals, creating a multi-year campaign with enduring relevance that would help increase participation in youth sports. Our goal was to address immediate pandemic-related obstacles as well as systemic issues within youth sports.

GoGo squeeZ engaged Alex Morgan as an ambassador to raise awareness and became a supporting partner of the 2020 Project Play Summit. Morgan also announced the campaign launch of “Fun Comes First”.

We also took GGS into partnership with Omaze, US Soccer and Alex Morgan to launch a fundraising campaign to benefit Laureus USA and its mission to improve the lives of youth through the power of sport.

With the funds raised, Laureus USA was able to provide $10,000 grants to five youth sports organizations to help them address immediate pandemic-related needs.


Impressions on Fun Comes First campaign


Individuals reached through Sport For Good Day


Raised for Laureus USA


Number of donors




Average donation

CSM played a critical and invaluable role in the development of GoGo squeeZ’s Fun Comes First campaign, from helping define the broader strategy and refine the creative approach all the way through program execution and measurement. The campaign achieved record results for the brand, helping cement CSM’s position as an important extension of our brand experience team.

Alex Schned
Director, Brand Experience
GoGo squeeZ