MLB World Tour: London Series 2023
After a four-year hiatus, Major League Baseball (MLB) returned to London Stadium for MLB World Tour: London Series 2023. CSM is the Official Promoter for the Series working closely with MLB to plan, market and deliver the event.
June 2023 saw two regular season games occur between storied rivals St. Louis Cardinals and Chicago Cubs at London Stadium.
What we did
Together with MLB, we set about delivering the unmissable event of the summer, with our role covering all bases. We were responsible for event marketing, helping promote baseball to a new audience and achieving a sell-out crowd. We also led on product development and pricing across ticketing and hospitality, as well as the player experience in London including transport and security.
We designed and delivered the gameday experience for fans, bringing an authentic American ballpark atmosphere to East London, while our in-house production experts managed venue operations and transformation of the football stadium into the world’s largest ballpark.
The event was a resounding success, performing across all its key objectives. Fans loved the atmosphere, experience and Americana, with 87% of the sell-out crowd saying they planned to attend again in future.