NFL UK & Germany series

We have worked for the NFL in London and Munich to help bring the American Football experience to Europe by delivering its extensive event day branding requirements. Our partnership with the NFL London  Games began in 2017 when we transformed Twickenham Stadium from the home of England Rugby into a spectacular NFL venue by advising on, producing and delivering all branding requirements for the NFL and its sponsors.

NFL case study main

What we did

The work we have delivered ranges from branding windows and concourses, to wrapping pillars, hanging banners, covering seating, raising flags, building gantries, creating impactful wayfinding to direct spectators, players, VIPs and media and more.

We are pleased to have worked with the NFL in subsequent seasons to develop unique digital wayfinding, city dressing and authentic fan engagement, delivering content generated by social media users across all of the venues hosting The Games in order to create an immersive experience reflective of the NFL brand.