Cycling to success


Delivering 14 HSBC UK City Rides

Between June and September 2017 we worked with the HSBC UK Cycling and British Cycling teams to travel the length and breadth of the UK to help deliver 14 hugely successful HSBC UK City Rides.

As title partner of British Cycling, HSBC UK’s mission is to create the single biggest contribution to an active Britain. HSBC UK aim to get the nation to take up cycling as part of a more active lifestyle with 2 million more people cycling by 2020.


The series brought joy to over 100,000 adults and children, from regular club riders to total novices. Participants were entertained both on course and in the event hub, including an off road challenge, virtual reality experience, bike trial scheme, bib personalisation and thousands of giveaways. The 250 HSBC employees who volunteered on the day were integral to the success of these rides.
28 British Cycling ambassadors attended the rides to spread the message about the partnership, benefits of cycling and to encourage participants to incorporate cycling into their lifestyle. These riders, past and present, included Sir Chris Hoy, Laura Kenny and Callum Skinner.