Coming up: CSM's The Changing Room


How sponsorship is embracing change to meet new challenges

On Wednesday 11th October, we will be hosting an evening with four fascinating speakers, discussing how new trends are challenging the conventional sport and sponsorship landscape. Hosted by Jon Ridgeon, Executive Chairman, CSM Active – our speakers include:
Carmen Jorda
One of the leading female figures in motorsport, Carmen is one of just 11 women in history to have been part of a Formula 1 team’s driver line-up. She will give guests insight on how she continues to push boundaries in a male-dominated sport, and how motorsport is engaging new fans through social media.

Jamie George
A star of this summer’s British and Irish Lions tour to New Zealand, Jamie George has risen through the ranks at Saracens to become one of the game’s leading hookers. Jamie will be able to reflect on how Saracens have challenged convention to become one of the greatest sides in European history – and how the sport of rugby is preparing for a ground-breaking first Rugby World Cup in Asia.

Neville Koopowitz
The CEO of Vitality UK, Neville has a reputation for approaching sponsorship differently. He will discuss Vitality’s unique sponsorship strategy, from relationships with home nations rugby and England netball to launching the Vitality Run Series, and how the brand works with its partners to deliver Vitality’s core brand purpose.

Peter Harding
COO of Lucozade Ribena Suntory, Peter will offer guests key insights into his company’s ground breaking programme to reduce sugar in drinks and encourage more UK consumers to exercise more often.  This has also revitalised the company’s approach to sponsorship – through content collaborations with influencers such as Antony Joshua, Harry Kane and Emily Skye.


The event will be streamed LIVE from our CSM Worldwide Facebook and Twitter accounts from 7pm BST on wednesday 11th October.