Showcasing latest technology at premiere event
We implemented the strategy and execution of social media on-site at Lenovo’s premiere sponsorship event, NXT BLD, in partnership with AEC Magazine.
As the only hardware provider at the architecture, engineering, and construction conference in London, we helped Lenovo to connect with some of the industry’s leading innovators. Through these interactions we were able to create engaging content that positioned Lenovo as the go-to thought leader within this vertical.
Our content team from London was also on-site, capturing video content from customers and partners to build a larger brand story around the architecture community and what they’re doing to advance infrastructure, smart cities, and environmental building with the use of Lenovo’s technology.
We filmed the entire space, capturing the look & feel of the event, as well as filming interviews with industry leaders in areas such as artificial intelligence, virtual reality and digital fabrication. The event was a huge success.