“Home away from home” readies England players for Rugby World Cup 2023
The rugby specialists in our Live team have been heavily involved with branding and fit-out for the England squad in the build up to and during this year’s Rugby World Cup 2023.
At the beginning of the summer, the team branded the UK-based training camps at Pennyhill Park and the Lensbury Hotel. They soon moved on to the Home of Rugby, providing stadium branding and signage at Twickenham for the two warm-up fixtures against Wales and Fiji, before heading to France to dress the hotel and training facilities in Le Touquet.
As part of their wider remit, the team produced and installed a wide selection of items from bean bags, cushions, table football, and personal photographs for chill out zones, to ensure maximum comfort for the travelling squad. They were also on hand to deliver pitchside branding and interview backdrops for commercial partners in training and match venues, as well as motivational banners and free standing silicone edge graphics in training areas.
The hard work was evidently well received, with England Rugby staff saying: “Thanks so much for all your work over here. The players and management are absolutely thrilled. It feels like our home from home.”
