Crown Royal partners with Andretti Autosport


Partnership honors military heroes heading into the Indianapolis 500.

For the second year in a row, and as part of the brand’s “Live Generously and Life Will Treat You Royally” campaign, Crown Royal is enabling race fans to submit names of their military heroes for display on the Crown Royal Wall of Gratitude. Names of military honorees will be collected by Crown Royal through Memorial Day weekend, with a goal of 31,680 names. Each name will be engraved on a five-inch gold plaque and, when placed side-by-side on the Wall of Gratitude, the plaques will equal the length of one complete lap around the Indianapolis Motor Speedway.
Submissions of names can be made online at and in-person during a variety of at-track executions leading up to the biggest weekend in motorsports, including the Armed Forces and Indy 500 weekends in Indianapolis.

CSM managed the team deal and will manage hospitality at various events leading up to and including the Indianapolis 500.