Impulse takeover Osea Island with Charli XCX

CSM put Impulse Island on the map with Charli XCX

On Thursday 23rd June Essentially’s Music and Entertainment team took over Osea Island to create Impulse Island in celebration of the latest Impulse fragrance ‘Why Not?’ with partner Charli XCX. 6 months in the making, the event saw competition winners and invited guests sail their way to the secret location on Osea Island.

The treacherous weather didn’t dampen the spirits of our attendees as they enjoyed all Impulse Island had to offer. The one-day fun filled festival provided attendees a chance to unleash their ‘impulsive side’ and explore the playful island complete with festival makeover stations, a roller disco and karaoke amongst other activities.

The event finished with an incredible and energetic performance by Charli XCX who performed her hit songs such as Famous and Vroom Vroom before ending her show with a bang filling the room with glitter and confetti to her show stopping hit, Boom Clap.

Even though we await the final coverage results from the day, the event has already proven to show its success as #LiveLiveOnImpulse trended at number 10 on twitter. Charli fans, Impulse fans, Unilever guests and new found friends have all walked away with an event they are sure to remember!

See highlights of the day here