CSM Strategic partners with the Institute for Sport Business at Loughborough University London


CSM Strategic, part of CSM Sport & Entertainment, today announced it has formed a strategic partnership with the Institute for Sport Business at Loughborough University London.

This new official partnership extends the existing relationship built during a collaboration between Loughborough Sport and CSM Strategic on the development and implementation of the Elite Saudi Athlete Programme, a long term High Performance Strategy for Saudi Arabia.

The partnership will strengthen the established relationship between CSM Strategic and Loughborough, aiming to ensure continued development of mutually beneficial opportunities across the globe alongside increasing opportunities for students at Loughborough in London to gain real-world experience at CSM Strategic.

Chris Pollard, Director at CSM Strategic, says:

“Loughborough University is recognised around the world as being one of the leading education establishments with a focus on sport – as acknowledged by the latest Times and Sunday Times Good University Guide which rated it the 2017 University of the Year for sport in the UK.  Loughborough University have recently opened their London Campus, and this opens up new and exciting opportunities for CSM Strategic to work closely with their world-class academics at the Institute for Sport Business, enabling us to bring greater academic rigour and in-depth research to our clients.”

James Skinner, Director at the Institute of Sports Business, Loughborough University London, says:

“We are delighted to be establishing an official partnership with CSM Strategic, continuing the successful relationship that has already seen great work completed in Saudi Arabia.  Working with a company of the calibre of CSM Strategic allows greater access to international business and research opportunities for both partners. It also provides our students unrivalled access into the inner workings of a successful global sports consultancy.”