Strengthening our motorsport leadership


Ashlee Huffman promoted to General Manager in North America


We are delighted to announce that Ashlee Huffman has been appointed as General Manager of our motorsport practice in North America.

We have been a leader in global motorsport for more than 20 years, in particular in NASCAR, IndyCar, Formula 1, MotoGP and Formula E.

Huffman joined us in 2004, working globally across a number of its key clients including BP Castrol, Crown Royal, Hisense, Jaguar Land Rover, Lilly Diabetes, Mazda and Verizon. Before joining CSM, Huffman spent time working for the National Collegiate Athletic Association (NCAA) and the United States Auto Club.
Her appointment is aligned to our ongoing global reorganisation of our individual agencies under a single, unified brand.
Jeff Shifrin, our co-CEO, commented: “Ashlee has been an instrumental part of our motorsport business for 12 years. Her experience, passion for the business, and the respect that our clients and employees have for her, make her the perfect choice for the role. I’m looking forward to working closely with Ashlee and her team to continue our momentum in North America.”

In 13 months, we have grown from 80 employees to almost 400 employees in North America.

Huffman joins Chris Long, Managing Director of Motorsport in EMEA and APAC, to maintain and grow our motorsport practice. The pair report to David Webb, CEO of our Brands division and former president of JMI, the motorsport agency we acquired in 2013.
Webb commented: “With Chris and Ashlee leading our motorsport specialism, supported by the same people who made JMI the number one motorsport agency in the world, I am hugely excited by what we can achieve as CSM in the sport.”
Speaking of her appointment Huffman said; “Our motorsports business is made up of incredible talent, all with a passion for growing brands through the sport. I’m both thrilled and humbled to be chosen to lead such an exceptional motorsports team. I look forward to tapping into the creativity and expertise within the wider CSM network to create more opportunities for our clients.”
Huffman will continue to be based out of our Indianapolis office, focusing on North America, a high-priority growth market for us.

This growth strategy has included a number of notable acquisitions in addition to JMI, including LeadDog Marketing Group, the award-winning integrated agency, SJX Partners, the leading property representation business, JHE Production, the Charlotte-based live events business and most recently GlideSlope, an industry leading management advisory firm.