Three Lions World Cup campaign advert named in top 5 ads of 2018
Campaign has released their coveted annual list of the most liked TV adverts from 2018
, and we were thrilled to see the ‘Dream Big With Lidl’ World Cup campaign ad take 5th spot - beating competition from the likes of Cadbury’s, Heineken and Jaguar.
The advert, created for Lidl with support from CSM, TBWA\London and Starcom, celebrated the supermarket's three-year partnership and endorsement of the Three Lions. The ad featured cheeky under-11s imparting their wisdom to England footballers Gary Cahill, Kyle Walker and Raheem Sterling, before they headed off to Russia. Watch the ad again here