'Dream Big With Lidl' recognised by Campaign


Three Lions World Cup campaign advert named in top 5 ads of 2018

Campaign has released their coveted annual list of the most liked TV adverts from 2018, and we were thrilled to see the ‘Dream Big With Lidl’ World Cup campaign ad take 5th spot - beating competition from the likes of Cadbury’s, Heineken and Jaguar.

The advert, created for Lidl with support from CSM, TBWA\London and Starcom, celebrated the supermarket's three-year partnership and endorsement of the Three Lions. The ad featured cheeky under-11s imparting their wisdom to England footballers Gary Cahill, Kyle Walker and Raheem Sterling, before they headed off to Russia. Watch the ad again here.