Dream Big with Lidl


What would it take for UK children to give up their Christmas presents?

A third of English children have admitted they would be willing to give up all their Christmas presents from Father Christmas to see England win the World Cup in 2018.
In a new survey commissioned by England partner Lidl – as part of its ‘Dream Big with Lidl’ campaign – girls and boys across the country aged 5-12 were asked a variety of questions including whether they would swap their Christmas presents for an England World Cup win.
32% said they would be willing to let Father Christmas skip their home this year to see the Three Lions lift the World Cup Trophy in Russia.
London had the highest ratio of any city or region in the country with nearly a half agreeing to the trade while other football mad cities Manchester, Nottingham and Birmingham also finished higher than the national average.

The same survey of children across England showed that growing up to be an England footballer was the most popular dream among boys that age - fending off competition such as being an astronaut, starring in a film, winning the X factor or being Prime Minister.

Ahead of the England team’s journey to Russia next year, as Lead Partner of FA Lidl Skills and the Official Supermarket of the England team, Lidl is encouraging footballers everywhere to Dream Big with them. For more information visit: Lidl.co.uk/Football

Research was conducted by Censuswide in November 2017 on behalf of Lidl, using a sample of 1002 children aged 5-12 living in England.