Thousands witness triathlon history


Packing out Yas Island for growing Abu Dhabi triathlon

The annual ITU World Triathlon Series season opener in the UAE capital is the most anticipated triathlon event in the Gulf for amateurs and professionals alike. We have been the retained PR agency for the event since its inception in 2015 and since then the event has grown to host over 2,500 athletes this year on Yas Island.

In March, Abu Dhabi reaffirmed its position as the sporting capital of the Middle East after hosting the most inclusive and accessible triathlon in the region’s history. The ITU World Triathlon Abu Dhabi, now in its fourth year, saw thousands of participants take part across race weekend, including record breaking numbers in the elite field that featured World and Olympic champions, as well as hosting dedicated waves for para-triathletes and Special Olympics athletes.

We rolled out a  PR campaign generating a total of 220 articles in the region worth $1.5 million. We also played a key role in driving thousands of spectators to Yas Island for the triathlon to witness an elite field packed with world-class talent as record numbers competed in season opener.