Driving sustainability at the Singapore 7s 


HSBC fight the war on plastic waste

The 2019 Singapore Sevens saw our team develop a programme with innovation and sustainability in mind. This is in line with HSBC’s new brand position and further exemplifies HSBC’s efforts on their other sustainability programming and sustainability financing.
Over several months of planning we worked closely with HSBC’s business units to devise unique events that suited their individual objectives. Highlights include engaging over 1,600 customers at HSBC branches with a Game Face activation that tied in with an HSBC app, allowing users to log-in with facial recognition technology for corporate accounts. We also registered over 90 HSBC employees to pledge to a sustainability commitment at an HSBC Sustainability Employee Resource Group Launch Lunch Talk.

The HSBC Hexagon Suite was themed for the first time in Singapore with a Sustainability and Digital angle. Initiatives included a welcome wall that turned into an interactive Augmented Reality game; having sustainability messaging and sustainable products found throughout the Hexagon suite; QR Codes throughout the Suite for information; water dispensers to avoid the use of single-use plastic water bottles; PLA cups and a lanyard recycling tree.

Various suite offerings were sourced with sustainability in mind, such as fresh coffee beans sourced from socially responsible suppliers and VIP giftings of metal water bottles to reduce use of plastic cups, and VIP shirts made from 50% recycled PET material. An HSBC digital hospitality handbook was created this year to move away from printing a paper booklet which also gave guests access to real time tournament updates, along with information on the hospitality suite and entertainment around HSBC Singapore Sevens.

In addition, we delivered several events leading up to the tournament weekend.  An HSBC Premier Coaching Clinic was held at the National Stadium, giving 57 lucky HSBC Premier Customer’s children a “money can’t buy” experience. The kids had access to the players’ changing room to get ready for the event, were able to run through the player’s tunnel and were led through the clinic on the warm up pitches in the stadium by HSBC and Singapore 7’s ambassador Brian O’Driscoll and former Fiji Sevens player and coach, Waisale Serevi. A “girls only” Community Clinic was also held prior to the tournament weekend, which saw over 100 girls taking part in a session led by Singapore 7s ambassadors, Waisale Serevi and New Zealand female Rugby Union player, Huriana Manuel.

To read about our work at this year's HSBC Hong Kong Sevens, click here.