Eden Hazard stars in Sure brand film


Eden Hazard stars in Sure brand film

Sure, the UK’s leading deodorant, has released a new brand film featuring Chelsea’s Eden Hazard.
The 60 second edit shows that for all Hazard’s skill on the pitch, success starts with preparation and that Sure won’t let him down.
The online content forms part of the #NeverMoreSure campaign, created by CSM, which aims to showcase that the confidence to perform in the moments that matter most can often be the difference between winning and losing. It’s the attitude of knowing how to perform and preparing for such moments that makes you #NeverMoreSure.


The wider campaign includes partnerships between Sure and Premier League clubs Chelsea, Everton and Southampton in a bid to drive awareness among the brand’s key audience, alongside content with stars Eden Hazard (Chelsea), Ross Barkley (Everton) and Fraser Forster (Southampton) – all deals brokered by CSM.
Additionally, as part of the campaign, Sure has also partnered with Perform Group to launch the Opta powered ‘Goal Pressure Index’ – a bespoke algorithm developed to analyse player performance under pressure. The Pressure Index will be an integral part of the campaign and the formula will take into account key considerations such as time of goal, position in the league, specific opposition and rivalries when determining how well an individual player has performed under pressure across the season. This unique rating system will give fans a further insight into player and team performances, all showcased through weekly preview and review shows streamed via Goal, the world’s largest online football publisher.
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