Photography installation inspires passers-by to vote
Our team in New York is working with Fotografiska, an internationally renowned centre for photography, on its first global expansion from Stockholm to NYC. As the agency of record for Fotografiska New York, we have helped to bring its latest window installation exhibition to life at 281 Park Avenue South — the future home of Fotografiska New York.
The exhibition, showcasing a selection of images from Martin Schoeller’s series “Close”, features intimate and confrontational portraits that highlight each individual’s unique characteristics while simultaneously providing us with a look at how similar we are. The photos, carefully paired with one another as well as with a question about humanity, are meant to prompt discussion and incite action. This provocative installation, which began on Election Day on November 6 and will run through the end of November, inspired organic reactions from passersby who placed “I Voted” stickers on the windows.
Since the window installation series launched in July, Fotografiska New York has presented the work of iconic photographers Albert Watson, Ellen von Unwerth, Bettina Rheims, Jimmy Nelson, and now Martin Schoeller. Leading up to the grand opening in Spring 2019, the street-level windows will continue to be activated with rotating photography installations as the interior undergoes renovation.